Since 1925 Bang & Olufsen has created iconic audio and home entertainment products to the highest standards of sound, craft and design.

They’re still based in the Danish countryside, but they’ve come a long way from the farmhouse. Their headquarters house a world-renowned R&D team conducting cutting-edge research into acoustics and perception.

B&O's 1960s brand slogan, ‘We think differently’, remains inspiring – rooting them in an approach to design that embraces risk and experimentation. This spirit of innovation has led to many of their products being celebrated and collected by leading art and design museums, including MoMA’s permanent collection. But these aren’t museum pieces: we constantly strive to improve.

Creating long lasting products and enduring magical experiences are part of our fundamental beliefs. We embrace the principles of a circular economy and promoting responsible consumption. We work towards the ultimate goal of making all components that impact the product lifetime replaceable, customizable and upgradeable, ensuring we extend the life of our products indefinitely. It is an integral part of our journey.

Since Peter and Svend joined forces in 1925, B&O has continued to value a strong spirit of collaboration and mutual respect born of shared vision and passion. They work with the best talents in the world in order to create iconic designs for the future.

B&O's story continues to evolve, but it is always led by the same spirit of innovation, and a determination to make their products the best they can possibly be. There’s a lot more to come – and we want you to be a part of the journey...